Archive for August 2018

Feel the Pulse in SEO Works through the Right Company

If you ask why you need to optimize the pages in search engines, the answer is simple. Depending on the specificity of your site visitors coming from search engines can be very valuable because they have an essential feature, the target is the maximum. This translates to a maximum percentage of sales relative to the number of visitors.

  • How do search engine optimization work?
  • What is on-page and off-page optimization?

On-page optimization refers to changes that are made within your site by either visitors or spiders. This optimization refers to the Meta Tag information, the body of the page, and the internal links in the site.

Off-page optimization is represented by links from other sites to backlinks, as well as those on the page to those sites (external link). Search engine marketing (SEM) can be considered as an integral part of the off-page optimization process. Some companies like LinkHelpers SEO Phoenix are serious about these works.

The steps of creating a website should be followed in a logical order – it starts with registering a domain, with a hosting package and with the actual creation; either call a web designer, or some create their own site with the help of platforms.

Regardless of the situation, maintaining a website and increasing notoriety depends on how important and time it is given. Thus, one of the most important factors for traffic capture is search engine optimization, a process called SEO (Search Engine Optimization). Unfortunately, this process is neglected by many site owners, which affects negatively, as search engine traffic may be up to 65-70%.

Specifically, SEO involves several techniques to design and update the site in order to get the most prominent positions in the search engines, by querying certain keywords. Although there are many search engines globally (Google, Bing, Yahoo, Ask, Yandex, AOL, etc.), Google owns the market monopoly, which is why most of the solutions are for Google SEO.

What are Google’s main indexing and ranking algorithms?

When creating a website, the system must be designed to include html tags, such as Meta description, Meta keywords, friendly URLs, etc. Also, each page of the website must have specific keywords and place them in the content of the page. The old Google algorithm considers a good Page Rank to be a leading position. That’s why you must be enrolled in some web directories, portals, and, more recently, blogs on the same domain.

Of course, at least to maintain the same position, a constant investment is required for SEO. In addition to other issues, in April this year, Google has changed its ranking algorithm. Thus, it promotes in the ranking those websites that are mobile responsive, to the detriment of those that are not accessible on mobile devices.

Rank your business on the internet search engines with good SEO strategy

The facet of the business has changed due to the advent of internet, digitalization which paved the road for online marketing. The strategy of SEO plays the key role in the success or failure of any business. Getting higher rank in the heavy completion is not an easy task for the SEO Companies like Scottsdale SEO. SEO strategy for a company is very critical for getting higher rank. It is critical as the search engines keep on changing their algorithms as well as the keep on changing the values they attach to certain aspects of the website.

Good SEO Strategy

For adapting a good SEO strategy to high rank in the race one must definitely conduct competitor analysis.  In the competitor analysis we have to analyze the competitor’s keywords, link building and content. Keeping in view of the competitors we have to make our weapon more powerful in the battle of competition and revenue generating. We have created the back links as well as monitor the performance change accordingly. To be ahead in the ranking we have optimize our website mobile friendly. Nowadays there are mobile network internet surfers than the desktop internet surfers. If we ignore this aspect we will be nowhere in the ranking system. We should use Hypertext Transfer Protocol Secure for encryption which has numerous benefits like security, privacy and improve ranking.

Speed optimization the Website

Today the technology is changing at a faster pace. Speed optimization is very much important in the SEO strategy to get high rank. Voice search optimization will also increase the rank of the website. Structure data should be used so that search engines could easily get to our website. SEO analysis using the best tools like SEMrush, Spyfu , Pro rank tracker, Ahrefs, Google structured data testing  and many other new tools should be used to check whether we are on the right track or not. Public relations strategy also helps in higher ranking. Online reviews should be monitored regularly to know what our customers are expecting from us. Using of Alttags that is using visual and video media also helps the customers to reach us with better understanding. Use of social networks in the SEO strategy plays crucial role. It helps the website go viral in no time.

Long term SEO strategies

Long term SEO strategy should be focused to reap the results in the future. Nowadays, if we are not with the world, we will be left behind it. Better SEO strategy, better ranking, better business development and better future for the business. Internet search engines can identify and rank our website if we will be updating our SEO strategy on continual basis.

How to create an Android application? We bet you have forgotten at least one of these aspects!

The Google Play store leads the dance with regard to the number of downloads. It’s also very common for developers to create an Android app first. However before developing an application there are a number of things to know. Already have a great application idea? Great, but how are you going to create it? What are the different factors to consider? For this we have prepared a list of important things to study and keep in mind when creating your Android application.

  1. Market research

Before embarking on the realization of your app, it will be very important to study your market in depth. The objective is to validate the choice of platform and business model. Although Android is the platform with the most downloads, iOS is best known for generating better profits for its developers. If you want to create an Android app, it will be important to adjust your revenue system. Each has its advantages and disadvantages and does not target the same markets.

However, the fact that Android is more than 80% of the smartphone market will allow you to reach a larger community of users. This dominance of Android in the smartphone market is not negligible and can be clearly seen as a major advantage. The use of webs apk comes here.

  1. Screen size

Unlike iOS, Android does not have standardized devices like the iPhone or iPad. There is a huge variety of screen and device dimensions on Android. This involves making sure that the application can adapt to each screen size. If you do not want to have a negative feedback on this, it will be essential to ensure a uniform experience on each type of device according to the different screen sizes.

  1. Translation of the application

As we mentioned earlier, Android has a larger user community. If you want to make full use of this community, you will need to translate your application into several languages. This will allow you to have a better impact on the markets on which you want to operate. The language barrier can be a real problem for your users. It will be up to you to adapt to different markets and not the opposite.

  1. Android is not iOS

One of the mistakes that developers often make and keep the same design on iOS and Android.It’s not just about design. Indeed this also concerns the standards of use of the application. iOS and Android have different standards , whether at the design level, or even the user experience . As a result, the same application will not look exactly the same on different platforms. Although the features remain the same, users do not have the same habits regarding UX and navigation within the application. That’s why it will be very important to adapt your application to Android standards.
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