How To Do Mobile SEO On A Tight Budget: 10 Proven Tips For Success
Google intentionally pushing webmasters to optimise their websites/blogs for mobile device compatibility, while people spending much time using their mobile phones.
10 Tips for Better Mobile SEO
Your phone doesn’t have to be sophisticated, have bells and whistles or allow you to do all the things you might have done with a PC. In fact, mobile devices, especially smartphones and tablets, should provide users with only the features that they need. Instead of using endless keywords and creating fancy landing pages, with multiple graphics, images and content, creating a page that contains only these few basics is just fine. Such pages should not be overly complex and use too many irrelevant keywords and visual elements. Your mobile website should allow your customers to take action immediately, in less than 10 seconds, without having to sift through your information.
1. Mobile-Friendly Design
Designing a mobile-friendly design is easy, especially with all these free mobile-friendly CMS. Remember, not all mobile devices are the same, so you should be extra careful on how you handle different-looking mobile browsers such as Android and iPhone. 1.1. Right, Click on The Site’s Home Page 1.1.1 Try Applying a Reset Mobile Behavior For A Customized Website There are many common mistakes with a mobile design that you should not forget to fix. One of the major ones is where you copy/paste your entire content on a mobile device. What I mean by this is, adding additional content into a mobile site without the right size for that content, on that particular mobile device.
2. Create Mobile Content
While optimising your website/blog for mobile device compatibility, don’t forget to create mobile content to maintain and grow your business. Don’t waste time creating irrelevant content, just to meet the standard. Instead, create meaningful content that will help your target audience to make an informed decision. 3. Write Long-Form Content In the current context, people don’t browse through long websites. Instead, they read only the headline. The best way to ensure high engagement with your readers is to write high-quality, long-form content that is easy to read and comprehend. This is the content they will want to share with their family and friends. 4.
3. Optimize Your Site For Mobile Devices
Webmasters have to spend their time making their sites compatible with mobile device compatibility and also suitable for the different screen sizes, which are the main parameters that determine mobile-friendly websites. The data from website security company McAfee suggests that mobile browser penetration has been at a 22% and that the penetration is expected to cross 50% by next year. This is no small amount considering that there is still a minuscule percentage of the mobile users (only 1%) that use a web browser other than a smartphone or tablet, according to ABI research. This makes the number of mobile users all the more important for website owners to work on optimizing their site for the mobile device to attract them and increase their conversions.
4. Use Redirects
Google accepts any type of redirect, but don’t forget to redirect a selected list of websites, e.g. search engine results pages (SERPs), to your mobile website instead of your regular homepage. This will increase your mobile SEO gains, as it will allow mobile users to access a more efficient mobile website. 5. Create Short Forms Mobile websites are optimised to efficiently use the short form: text, images, forms, etc. 6. Popular Content The mobile site should be optimised to attract users and increase in-app conversions, just like your regular website. 7. Optimize The Mobile Site For Geolocation Because most people’s phone has a GPS receiver, you should optimize the mobile site for users who visit the site from the location where they have their own devices. 8.
5. Use Schema.org
Google uses structured data for a better reading experience for its web users. There are various reasons why it is becoming essential. Learn how to use this information: Google Has Made Schema.org Mandatory Schema.org Contains Information About Search Volume & Traffic Even if your website doesn’t seem interesting, it is a great idea to try to use the information in schema.org to gain better insight on your website. 6. Use Better Social Media Platforms For Better Mobile Results For mobile conversion, social media marketing has become a great tool for boosting your mobile conversions. Here are the popular social media platforms and how to use them: Facebook Twitter Linked In Instagram YouTube 7.
6. Use Mobile Site Redirects
The latest Google updates allow for sites to change their default address without redirecting users to new pages. Use this feature to redirect your site from a desktop to a mobile-friendly version by simply updating a few short files. 7. Optimize Images for Better Metrics Is your image loading, or does it not load at all? Is your image size large enough to display at the desired location? Is it embeddable? Is it being delivered to your users’ devices in high quality? These are some of the questions you should consider when optimizing images for mobile usage. In the simplest of ways, you can increase your website’s user experience by improving the images. The conversion rate of mobile images has been shown to be 60% higher than desktop images.
7. Create A Mobile Friendly Site
Design a mobile-friendly site for your blog or site. Check on the following pointers before designing a site: Use CSS in a mobile-friendly manner Add big fonts and icons, and make text simple Use CSS based anchor lists Use top menus, fixed-height elements for mobile Give prominence to mobile-optimized content 8. Stay in the Know Visit Google’s A to Z: Mobile-Friendly Sites. Subscribe to Ask A Host Geeks’ weekly podcast about website development: 9. Create Responsive Images Responsive images is important if your mobile site isn’t responsive. 8. Create Interactive Videos Create videos with interactive elements to target mobile audiences. 7. Build Links With Good Voiceover Don’t forget to include voiceover in your blog content.
8. Use Mobile Google Analytics
How to get traffic from Google search? Using Mobile Google Analytics is a great way to track and monitor your users’ search behaviour on your site. For more information on how to use Google Analytics, go to the guide here. 9. Measure Site Speed Because there are many mobile-friendly ways of presenting content on your website, you’ll probably notice a significant drop in the number of your website visitors who visit your site but visit again within a short period of time. This is caused by slow loading pages. It’s important that you understand how fast your website loads so you can optimize it and improve your visitors’ experience. 10. Create Images For Visibility Many marketers believe images in a website helps a website look professional.
9. Use Mobile and Desktop URLs
Website URLs are already mobile-friendly, so when optimizing the site for mobile, use the ‘mobile-friendly code as the domain name. 10. Embrace Short Tail Keywords 10 to 15 % of all Google searches are these short-tail keywords, so if you have fewer long-tail keyword phrases, don’t give up! These tips can help your website rank for more mobile searches, improve the ROI for desktop search results, while also maximising your search visibility for your target market.